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On the first decade and the next ten years of smart wear industry

2022-03-24 Click:473

Google Glass debuted in 2012, ushering in the first year of smart wear, and it has been 10 years since then. Smart wear for 10 years, what major events have you experienced, how the past and present life of these 10 years are interpreted, what inspiration has it given us, and where will the future go?

There have been many bubbles in the newly born new species of smart wearables, which are claimed to be able to replace mobile phones, but they are still only fashionable accessories, and they have not yet reached a new level. There are a lot of things happening in the middle of who is in charge of ups and downs, and the feng shui turns. He laughed and said that the last one is still a mobile phone manufacturer, and he couldn't help feeling that your uncle is still your uncle. As a species, smart wearables , like all species, have gone through the creative period - the incubation period - the budding period - the very long period - the bursting period - the climbing period - the fission period.

Creative / Incubation Period

It originated in the MIT Media Lab in the 1960s. A wearable device with a digital camera built by inventor Alan Lewis in the 1970s could predict casino roulette outcomes; the Smith- Kettlewell Institute's School of Vision made a vest for the blind that fed images from a head-mounted camera through The grid on the vest transforms into a tactile image that allows blind people to "see" and, in a broad sense, the world's first wearable...  

Then the engineering colleges and science and technology colleges of many universities in the United States, Russia, France, the United Kingdom, Japan and South Korea have special laboratories or research groups focusing on wearable computing technology research; University of Toronto, Massachusetts Institute of Technology, Researchers at research institutions such as Carnegie Mellon University, Columbia University, and Xerox European Laboratories have developed a representative batch of wearable computer prototypes ... . In the late 1990s, universities such as Chongqing University/Harbin Institute of Technology/Chengdu University of Science and Technology also participated in the research and prototype building of wearable computing technology.


Budding/very long term

The European Commission launched the world's largest single civil wearable project in 2004, wearIT@work , which lasted five years; the US Defense Advanced Research Projects Agency, the US Army Communications Electronics Command and the National Aeronautics and Space Administration (NASA) are all available. Important funder of wearable research. Google Glass debuted in 2012, known as "the first year of smart wearable devices"


Bringing the smart wear fever, a large number of entrepreneurial stars entered the smart wear business in 2013. Domestic Yingqu, Nutshell, Tuman , foreign fitbit, misfit , pebble and so on. All have received investment, and there is no limelight . At this time, Huawei and Samsung also joined the launch of smartwatch products. Apple is also rumored to be working on a smartwatch and launching soon.

 Harvesting the market is still a simple product form, such as Xiaomi bracelet and fitbit bracelet. There are also Huaqiangbei's fancy products, all of which have won market share and earned a lot of money.

In 2015, the first generation of Apple Watch came out, and its debut was the peak . Although there is a lot of complaints in the industry, the battery life is only about 16 hours, but it has not cooled the popularity of the apple watch at all. The annual sales volume is nearly 60 million, which greatly increases the popularity of smart wear and educates the market. Follow -up companies have joined the industry.

Bubble burst/climb period

From 2015 to 2018, it was the integration period of smart wearable bloody rivers and lakes. I personally experienced seeing him rise from a tall building, seeing him banqueting guests , and seeing his building collapse . Yingqu, Guoke, and Tuman all received financing in the early days and became star companies, and then they all closed down and quit. Misfitshine was acquired by Fossil Group for $260 million in November 2015, and pebble was acquired by FTBIT for $40 million in 2016. fitbit was acquired by Google for $2.1 billion on November 2, 2019 . The traditional watch king, Fiyta, etc. have entered the game one after another. Mobile phone manufacturers have deployed smart wear, and smart watches have a compound growth rate of 40% per year.

subsequent emergence of TWS earphones has established the status of smart wearables. As mobile phone companions and fashion products, it is the best product derivative for establishing an ecological chain. In March 2019, Huawei launched the Huawei GT series, which established the position of Apple in the north and Huawei in the south. However, due to the sanctions of the chip, the upgrade from GT2 to GT3 is not obvious. At this time, the aggregation effect of top brands is obvious, and the three giants Huawei, Apple and Samsung account for a significant proportion.

 

 But the recent emergence of Whoop, Oura , Tonal, Tempo, keep, etc. and the growth of the user base mean the arrival of a new era, and smart wear is not a simple fashion smartphone companion. Rather, the functional attributes of these products began to outweigh the fashion attributes. Especially for sports management and health monitoring, it has strong user stickiness, and the combination of input and output in the scene forms a closed loop.

Huawei's watch D , as a health recorder, has discovered the natural combination of smart wear with the body, which symbolizes the beginning of the first year of health protection and healthy wear.

Garmin, Gao Chi, little geniuses have established themselves as leaders in specific tracks, and a series of startups have entered into health wear. The following fifth-generation multi-function health watch product functions are not only for blood pressure measurement, but also a health watch that combines multi-function parameters. Health watch has become the industry's direction table, combined with more health parameters, is sports health management. Comprehensive management is a natural feature of smart watches. The future is infinite. Combining the current AI intelligence, data planning, advanced, and Internet doctors, it will serve individuals well, allowing everyone to have their own personal doctor to interpret, care for and care for. Provide timely advice, requests, and management of your physical health. It means the arrival of a new era of fission.

 The H30 smart watch is designed with a Japanese high-precision micro air pump pressurized strap structure, and the mechanical movement of the fully wrapped air bag recognizes blood vessel pulses . In terms of hardware, the Nordic52832 main control chip is used, which has higher stability. 1.3-inch IPS high-definition 240*240dbi large screen, large font, can be easily viewed by the elderly, music playback, weather forecast, various sports modes and so on. In terms of software, it supports Bluetooth connection, blood pressure data, body temperature monitoring, heart rate monitoring, blood oxygen monitoring, sleep monitoring, breathing rate, step counting, etc. All health and exercise data can be viewed through the mobile APP, and daily, weekly and monthly statistical data . TPU silicone and leather straps can be switched between fashion, sports and business styles.